As marketers (nay, as PEOPLE), we’re constantly dealing in magic bullets. We promise them to customers and readers: endless listicles and how-tos promising success in a few steps (with the help of our products, of course). We peddle ever-growing volumes of concise, scannable, and — if we’re being honest — bland guides, each tied with […]
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It’s easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover a few missing pieces from our storytelling style as marketers — even when our source material feels boring, bland, and predictable. SUBSCRIBE TO […]
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If you’re anything like me, then this first full post-New Year’s week has been a time of ruthless decluttering. Much to my husband’s chagrin, I was not content to merely discard the Christmas tree and pack up the boxes of ornaments and festive decor. Rather, I felt inspired to sift through (read: tear apart) our […]
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“What do you do for work?” Oh no — not this question again. A funny thing happens when you happily share what you love with others: the barista politely nods until, look, it’s time to step to the right, there’s a line building up, and if working from home really leaves you this desperate for […]
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REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, about what it takes to make a truly resonant show without throwing budget at the problem. Chelsea owns the end-to-end show development process across all of REI’s shows — and there are several ambitious programs […]
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