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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

Founder of Marketing Showrunners, host of 3 Clips and other podcasts and docuseries about creativity, and author of Break the Wheel. I’m trying to create a world where people feel intrinsically motivated by their work. Previously in content marketing and digital strategy at Google and HubSpot and VP of brand and community at the VC firm NextView. I write, tinker, and speak on stages and into microphones for a living. It’s weird but wonderful.

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3 Clips: Deconstructing Freshbooks’ Podcast to Learn Audio Scripting and Narration

By: Jay Acunzo
February 24th, 2020

Today, we deconstruct the podcast I Make a Living from Freshbooks. It’s a narrative-style show, with layers of interview audio, voiceover, and music, all about entrepreneurship. But that’s a saturated niche. Does Freshbooks differentiate? How? In this episode, Jay Acunzo and Molly Donovan break down the show, moving through the facts of the show, 3 […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

3 Clips: How Binge Mode Creates Wildly Enjoyable Episodes without NPR-Style Edits

By: Jay Acunzo
February 17th, 2020

Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter, and Star Wars. But Binge Mode, despite it’s irresistible audio, doesn’t do all the crazy post-production editing usually associated with the phrase “production value.” Instead, they do […]

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The Mentality Change Marketers Must Make to Measure Their Shows (and the Metrics to Do It)

By: Jay Acunzo
February 12th, 2020

There’s a saying we use often at Marketing Showrunners: Great marketing isn’t about who arrives. It’s about who stays. That’s because if people actually stick around, the good stuff we seek actually happens: trust and love and a relationship form; we get valuable feedback and insights from the engagement and conversation; and of course, our […]

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