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The Marketing Showrunners Blog

Insights on making original series to build passionate audience. Because marketing isn't about who arrives. It's about who stays.

All Best Practices Really Are: A Decent Start

By: Jay Acunzo
April 5th, 2018

This article originally appeared in my weekly newsletter, Damn the Best Practices. Get one new idea or story every Monday for being better than commodity work. Subscribe here. Every month, I like to do a handful of 1:1 video calls with people who support my work. I spend the first half asking questions to try […]

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Join subscribers from Red Bull, Salesforce, Mailchimp, Zendesk, Adobe, and Shopify.

On the last Friday of each month, we share 1 big new idea to help marketing execs to challenge the status quo, and a roundup of the best stuff we created or found for making great shows.

Smug Shrugs: How Crappy Marketers Justify Craptastic Tactics

By: Jay Acunzo
March 23rd, 2018

This is an excerpt from the weekly Unthinkable Mondays newsletter: one new story or idea for being better than best practices. Subscribe here. Ever encounter an awful attempt at winning your attention or loyalty that you immediately and viscerally hate? (“Wait, Jay, from marketers? Never!”) You’re right, it’s impossible, but suspend your disbelief so I […]

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Org Uncharted Podcast: “Roadshows” Are a Simple Way to Break Down Silos at Work

By: Jay Acunzo
March 14th, 2018

  Today, an innovative global leader shares his approach to breaking down silos. Today, we talk to David Beebe, formerly of Marriott, and currently one of the most creatively gifted and in-demand content marketing consultants and speakers in the world. David is an Emmy award-winning producer and filmmaker who pioneered the Marriott Content Studio — […]

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Great Content Takes Time – Period

By: Jay Acunzo
March 9th, 2018

In our work as creators, two ideas struggle against each other seemingly every day: the drive to serve and the drive to grow. The drive to serve: I want to make stuff that others genuinely love, plain and simple. The drive to grow: I want my work to “work.” I want to see results and grow my […]

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