A few weeks ago, I sat in my home office, my microphone angled toward my mouth as I sat in silence, conspicuously not speaking into it. I was nearing the close of MSR’s inaugural Showrunner Sessions: a workshop for podcasters and podcaster-hopefuls looking to launch a show with the potential to become their audience’s favorite. […]
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When you host a podcast, your voice becomes a creative tool. Perhaps for the first time, you’re challenged to think about your words as something you wield, something you can strategically deploy to create meaning and inspire action in others. Your voice is just like any other medium (text, imagery, video, or audio). You […]
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For a recent episode of 3 Clips, listener Jim Samuel asked us a poignant question about preparing to launch your podcast: How can I evaluate whether there’s a sufficient audience for a podcast idea I have and would like to pursue? Here’s the quick answer. It deserves a longer explanation: You can’t know for sure, […]
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Abby Sullivan hosts and produces one of the marketing world’s most demanding shows. A member of the marketing team at the software startup ProfitWell, which produces a handful of original series as part of their Recur Network for SaaS and DTC companies, Abby is responsible for RecurNow, the company’s daily — yes, daily — podcast. […]
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One of the tougher things about accepting the challenge to make someone’s favorite show is an all-important component: creating a community that counts your show among their favorites. With favorite-able shows, we’re not just trying to capture an individual’s attention for a bit of time. Rather, we’re inviting our listeners to go on a collective […]
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Lately, I’ve spent more time than I’d care to admit poking around the Internet reading about audience development. It’s surprisingly difficult to find a succinct definition for this term that’s used by marketing departments across industries. Is “audience development” the work you do to attract a larger group of customers to your brand? Is it […]
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Marketing Showrunners founder Jay Acunzo answers five questions from listeners and announces a new public project for podcasters. Special thanks to listeners who submitted questions for this episode, especially those we used in the final edit: Abby Sullivan, Jim Samuel, Ryan Wakefield, Iona Friedman, and Zachary Sugerman. If you have a question for Jay, send […]
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The show You’re Wrong About reveals how we’re often wrong about what it takes to improve our production value. It’s not about budget. It’s about a well-crafted premise, then using that premise to alter your episode’s format. The two connect. Your premise reveals not only WHAT you explore but HOW you’ll explore it, thus […]
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Here’s a question: Why are some backstories and bios of podcast guests super boring, and others gripping? Do you think it has to do with the person, and how successful they are or how well they can tell their own story? Maybe. I think something else is happening, and it’s that very same thing which […]
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When something gains steam in marketing, the tendency is to race towards tactics. Which channels? Which tech? Which topics? How do we optimize for X? How do we measure it? These are all incremental questions. Let’s take a moment to focus on the fundamentals, on top of which we can build anything we want. A […]
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