Today, on a special bonus episode of 3 Clips, a replay of the live call that host Jay Acunzo held with viewers of his brand new docuseries, Against the Grain, built with the brand Help Scout. Join Jay (ATG‘s host, writer, and co-director), producer Tyler Bouchard, and DP/editor Travis Wilber as they go inside […]
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We’d spent hours with the subject — literal hours. It didn’t seem to matter. Our producer, Tyler Bouchard, had called this person several times to prep our shoot. They would be our guide into the company’s office. Tyler and the subject hit it off. They talked at length and excitedly about all the stories they’d […]
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Have you ever thought about why the “will they/won’t they” premise works so well for TV? If you went by television as your lone guide, you would be forgiven for believing that angst and near misses are the stuff of lasting love. Each of my own favorite-of-all-time shows features a will they/won’t they plot line […]
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Most brands make podcasts that sound like everyone else’s. Something better doesn’t require massive budgets or decades of experience. Instead, we can start our process by addressing four core challenges: say something that matters, get listeners to the end, deepen relationships, and reinvent the show. Today, 3 Clips host and Marketing Showrunners founder Jay Acunzo […]
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Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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Before he retired, my high school basketball coach was famous around the state of Connecticut — not for his teams’ success (we were in the state finals my junior year and dead last my senior year) but for his odd brand of sideline antics. He would stamp his feet repeatedly to pantomime defensive intensity for […]
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Every listener to your podcast will arrive with the same question, whether they’re just arriving or coming back for the next episode. This question — which we can call the “critical question” — can make or break the entire experience for them. The problem is, we rarely answer it in our work. (Whoops!) Today, we […]
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When launching a podcast — as with so many things — the hardest part is often knowing where to start. If you have a gut feeling that a show is the best way to engage with your customers and forge a more personal relationship with them (and reader, we have the data to back that […]
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Interviewing a guest on a podcast can be a delicate dance. (That’s how I think of it, anyway. It’s not a straight march forward, asking question after question. It’s more like a dance, and you are the leader. You’re setting the tone, watching the pacing, leading people one way, then back another, then visiting one […]
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I came out of the software industry, working at companies like Google and HubSpot, then in technology VC at a firm called NextView. Although I worked in marketing the entire time, the people I always admired most were product managers. They seemed to have an impossibly difficult job. How do you invent stuff? How do […]
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