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Insights for Marketers Making Podcasts and Video Shows

Marketing Showrunners covers the movement of marketers making shows to build brand affinity.

3 Clips: Breaking Down “Inside Trader Joe’s,” a Risky, Quirky, Original Podcast

By: Jay Acunzo
January 27th, 2020

Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean? What can we learn from their ambitious but atypical attempt at a podcast? We break it down. SUBSCRIBE TO 3 CLIPS: Apple Podcasts | Spotify | Overcast | Stitcher INSIDE THE EPISODE Find Trader […]

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Show Spotlight: The Story of Sales

By: Molly Donovan
January 24th, 2020

Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… Chapter four of Salesforce’s The Story of Sales begins with a declaration: “Everybody hates salespeople.” I found myself […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

Deconstructing Drift’s B2B Podcast Network

By: Jay Acunzo
January 23rd, 2020

3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. You can find all episodes here. In this series, MSR founder Jay Acunzo and managing editor […]

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Show Bites: Keep Your Audience Hooked with Open Loops

By: Tallie Gabriel
January 22nd, 2020

Creating shows to build passionate audiences provides brands undeniable benefits: we hold attention, gain trust, and both increase the lifetime value of our existing audience while decreasing customer acquisition costs thanks to word-of-mouth. However, this stuff can feel like a total mess of parts and pieces. Show Bites is our series of quick-hitting posts where […]

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Show Spotlight: Databox’s Podcast Proves the Power of Simple Improvements

By: Jay Acunzo
January 17th, 2020

Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… I’ve gotten into more meaningless debates on Twitter than I care to remember, mostly involving the subjects that […]

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Deconstructing Gimlet Media’s StartUp Podcast

By: Molly Donovan
January 16th, 2020

3 Clips is the official podcast of Marketing Showrunners. Every week, it, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand.  In this series, MSR founder Jay Acunzo and managing editor Molly Donovan chat about the […]

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There’s No Magic Bullet in Marketing

By: Molly Donovan
January 15th, 2020

As marketers (nay, as PEOPLE), we’re constantly dealing in magic bullets.  We promise them to customers and readers: endless listicles and how-tos promising success in a few steps (with the help of our products, of course). We peddle ever-growing volumes of concise, scannable, and — if we’re being honest — bland guides, each tied with […]

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3 Clips: “StartUp” Reveals How to Turn Everyday Events into Irresistible Narratives

By: Jay Acunzo
January 13th, 2020

It’s easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover a few missing pieces from our storytelling style as marketers — even when our source material feels boring, bland, and predictable. SUBSCRIBE TO […]

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