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The Marketing Showrunners Blog

Insights on making original series to build passionate audience. Because marketing isn't about who arrives. It's about who stays.

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On the last Friday of each month, we share 1 big new idea to help marketing execs to challenge the status quo, and a roundup of the best stuff we created or found for making great shows.

Inside IDEO’s Rare Ability to Genuinely Execute on Corporate Values

By: Jay Acunzo
April 19th, 2018

In this episode of Org Uncharted, we explore how IDEO developed and lives by their values. “Values” are so often treated as nice-sounding, well-intentioned ideas that companies use more as internal marketing than actual guidelines affecting their behavior. In this episode, Sally Sosa, the Global Talent Director, Culture and Communications, at IDEO takes us inside […]

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