Recently, I’ve kept coming back to the same idea. “If you want it to be real, write it down.” It’s so simple, right? Now, don’t misunderstand: I don’t really believe the popular idea that you have to write down your goals to make them happen. Evidence may exist. That’s fine. I’m just not the kind of […]
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Over the past few weeks, I’ve examined five popular podcasts through the lens of a single, burning question: what is it about them that listeners like? I spoke with showrunners from Adobe’s Wireframe, Hubspot’s Culture Happens, Drift’s Build with Maggie Crowley, Basecamp’s Rework, and Death Wish Coffee’s Fueled by Death Cast. Each showrunner shared the […]
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Here’s what we know: the way we measure podcasts is historically…pretty terrible. The metrics we’re primed to review — like downloads, subscribers, traffic, etc. — don’t measure what’s most important to showrunners: that is, whether your show will entice listeners to stay. Great projects get killed early because we’re not measuring them correctly. We look […]
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We’ve uncovered what I think is the single most limiting belief too many marketers share, which in turn prevents us from creating better shows: the belief that creativity means big. Maybe we want to make a show, but we conclude we don’t have the budget or time. Maybe we want to do a better show, […]
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When I think about some of the busiest times of my career, I think about launches. Website launches. Campaign launches. Podcast launches. Launch parties! Late nights spent cramming for one big event on one pivotal day. Launches feel good. All that work breeds excitement, pride, and traffic spikes — which lead to a commensurate spike […]
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This live call was part of The Showrunner Sessions. This is the 8-week podcast workshop series where we at Marketing Showrunners work with podcasters to transform your skills, your show, and your community, with an aim to making “their favorite podcast.” Join Jay and Robert in this informative, insightful conversation about strategies to create a […]
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Creativity doesn’t just happen. Instead, creativity is the result of hard work and a series of choices the creator makes. In this series, we’re diving into some of the most creative branded podcasts out there — shows that have become favorites for their audiences. We’re asking their creators: why do listeners like your show? What […]
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The thing to know about me is that I’m an extreme extrovert. I come from a long line of extreme extroverts too. If you closed your eyes at a family dinner, you’d swear that 29, maybe 30 humans were in that room. (Actual population: 9, maybe 10 parents/grandparents, siblings, and cousins.) An even better example […]
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Several years ago, while considering a job offer, I received some of the best career advice I’ve ever gotten. An industry vet told me: “Before you take this job, make sure you know what success will look like.” Such a simple concept, but so important — and harder than you might think, particularly for people […]
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When journalist Jake Warren met Aimen Dean — a former Al Qaeda bomb-maker turned agent for the British intelligence service MI6, who happened to be super smart and deeply knowledgeable about Middle East politics — he knew he had hit storytelling pay dirt. So when Jake started his own podcasting company a few years later, […]
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