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Marketing Showrunners

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Rethinking Audience Development to Maximize Trust & Love

By: Molly Donovan
July 1st, 2020

Lately, I’ve spent more time than I’d care to admit poking around the Internet reading about audience development.  It’s surprisingly difficult to find a succinct definition for this term that’s used by marketing departments across industries. Is “audience development” the work you do to attract a larger group of customers to your brand? Is it […]

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