Drift’s first podcast had all the ingredients of a great show. Hosted by a CEO with a big audience, with a co-host who was an emerging executive in the field, the podcast Seeking Wisdom with David Cancel and Dave Gerhardt exploded. So now what? Mine that asset for goodness, no? What about a miniseries inside […]
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Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… I’ve gotten into more meaningless debates on Twitter than I care to remember, mostly involving the subjects that […]
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3 Clips is the official podcast of Marketing Showrunners. Every week, it, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand. In this series, MSR founder Jay Acunzo and managing editor Molly Donovan chat about the […]
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As marketers (nay, as PEOPLE), we’re constantly dealing in magic bullets. We promise them to customers and readers: endless listicles and how-tos promising success in a few steps (with the help of our products, of course). We peddle ever-growing volumes of concise, scannable, and — if we’re being honest — bland guides, each tied with […]
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It’s easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover a few missing pieces from our storytelling style as marketers — even when our source material feels boring, bland, and predictable. SUBSCRIBE TO […]
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If you’re anything like me, then this first full post-New Year’s week has been a time of ruthless decluttering. Much to my husband’s chagrin, I was not content to merely discard the Christmas tree and pack up the boxes of ornaments and festive decor. Rather, I felt inspired to sift through (read: tear apart) our […]
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“What do you do for work?” Oh no — not this question again. A funny thing happens when you happily share what you love with others: the barista politely nods until, look, it’s time to step to the right, there’s a line building up, and if working from home really leaves you this desperate for […]
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REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, about what it takes to make a truly resonant show without throwing budget at the problem. Chelsea owns the end-to-end show development process across all of REI’s shows — and there are several ambitious programs […]
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When it comes to creating a successful branded podcast show, marketers face a fair few challenges. Getting buy-in? That’s up there. Finding the right host? Definitely important. Identifying the specific angle that will set your show apart from the others that are already out there? A must. But perhaps the biggest problem marketers face when […]
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The podcast 3 Books was selected by Apple as a Top Podcast for 2018 and has featured some truly incredible guests: Malcolm Gladwell, Judy Blume, Seth Godin, David Sedaris, Pete Holmes, and more. BUT … it’s ultimately just another interview show. So what makes the show special? And what can we learn? Today on 3 […]
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