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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

Show Spotlight: Cleveland Clinic’s Butts & Guts

By: Molly Donovan
February 7th, 2020

Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… There’s one show on the World’s Biggest List of Branded Shows that always catches my eye…but which I’ve […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

What Does it Mean to Make Something That Matters?

By: Molly Donovan
February 5th, 2020

What does it mean to make something that matters? It’s something today’s best marketers feel compelled to do: make something that matters — to their customers, their industry, the world at large. It’s something we urge marketers to do in the shows we help them create: don’t just launch another branded interview show with the […]

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The State of Podcasting Technology (And a Looming Issue to Fight)

By: Jay Acunzo
February 3rd, 2020

Justin Jackson, cofounder of podcast hosting and distribution platform Transistor, joins MSR founder Jay Acunzo to talk about the state of podcasting technology, including a looming issue all of us may face requiring a more thoughtful approach than when the same issue hit website content. SUBSCRIBE TO 3 CLIPS: Apple Podcasts | Spotify | Overcast | Stitcher   INSIDE THE EPISODE Follow […]

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Show Spotlight: Techstars’ Give First

By: Molly Donovan
January 31st, 2020

Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… This week, I’ve been thinking a lot about the concept of creating something better — not for the […]

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3 Clips: Breaking Down “Inside Trader Joe’s,” a Risky, Quirky, Original Podcast

By: Jay Acunzo
January 27th, 2020

Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean? What can we learn from their ambitious but atypical attempt at a podcast? We break it down. SUBSCRIBE TO 3 CLIPS: Apple Podcasts | Spotify | Overcast | Stitcher INSIDE THE EPISODE Find Trader […]

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Show Spotlight: The Story of Sales

By: Molly Donovan
January 24th, 2020

Every Friday on Marketing Showrunners, the staff picks one branded podcast or video show to profile for inspiration and insights, pulled from our popular post, The World’s Biggest List of Branded Shows. Here’s this week’s Show Spotlight… Chapter four of Salesforce’s The Story of Sales begins with a declaration: “Everybody hates salespeople.” I found myself […]

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