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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

Show Bites: What Is a Brand, Anyway?

By: Tallie Gabriel
March 4th, 2020

Creating shows to build passionate audiences provides brands undeniable benefits: we hold attention, gain trust, and both increase the lifetime value of our existing audience while decreasing customer acquisition costs thanks to word-of-mouth. However, this stuff can feel like a total mess of parts and pieces. Show Bites is our series of quick-hitting posts where […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

3 Clips: Deconstructing Freshbooks’ Podcast to Learn Audio Scripting and Narration

By: Jay Acunzo
February 24th, 2020

Today, we deconstruct the podcast I Make a Living from Freshbooks. It’s a narrative-style show, with layers of interview audio, voiceover, and music, all about entrepreneurship. But that’s a saturated niche. Does Freshbooks differentiate? How? In this episode, Jay Acunzo and Molly Donovan break down the show, moving through the facts of the show, 3 […]

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Deconstructing The Ringer’s Binge Mode

By: Molly Donovan
February 20th, 2020

3 Clips is the official podcast of Marketing Showrunners. Every week, we deconstruct episodes of shows that inspire us, one clip at a time, so we can all learn to build our audience’s favorite show…and become their favorite brand.  In this series, MSR founder Jay Acunzo and managing editor Molly Donovan chat about the highlights […]

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3 Clips: How Binge Mode Creates Wildly Enjoyable Episodes without NPR-Style Edits

By: Jay Acunzo
February 17th, 2020

Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter, and Star Wars. But Binge Mode, despite it’s irresistible audio, doesn’t do all the crazy post-production editing usually associated with the phrase “production value.” Instead, they do […]

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The Mentality Change Marketers Must Make to Measure Their Shows (and the Metrics to Do It)

By: Jay Acunzo
February 12th, 2020

There’s a saying we use often at Marketing Showrunners: Great marketing isn’t about who arrives. It’s about who stays. That’s because if people actually stick around, the good stuff we seek actually happens: trust and love and a relationship form; we get valuable feedback and insights from the engagement and conversation; and of course, our […]

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