This article is part of a weekly exploration to answer one question: What would it take to make your audience’s favorite podcast? Each entry in this series builds on past ideas. It will culminate in the first session of our online, interactive, cohort-based workshop for marketers, where we do real work on our real podcasts, […]
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This article is part of a weekly exploration to answer one question: What would it take to make your audience’s favorite podcast? Each entry in this series builds on past ideas. It will culminate in the first session of our online, interactive, cohort-based workshop for marketers, where we do real work on our real podcasts, […]
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Lindsay Tjepkema is the cofounder and CEO of Casted, a software platform built specifically for marketers who make shows. Today, she joins Jay Acunzo to talk about three quotes from three distinct voices in the podcasting space, all of which appeared on The Casted Podcast. They are: (1) Tom Webster, SVP of Edison Research and […]
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You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
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Today, we’re joined by Richard Parks III, food writer, documentarian, and creator/host/everythinger of Richard’s Famous Food Podcast. RFFP turned heads across the podcast industry for its mix of sound design, music, character voices, and overall weird, wild, and wonderful approach to telling stories about food — or, as the host might say, for “jumping into […]
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Showrunners have a unique and lofty role, because they kind of need to embody every type of marketer…all at once. They need to be big, strategic, and long-term thinkers, like the CMO. They need to have an innate appreciation for words and storytelling, like content marketers. They need to understand how to market their shows […]
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This article is part of a weekly exploration to answer one question: What would it take to make your audience’s favorite podcast? Each entry in this series builds on past ideas. It will culminate in the first session of our online, interactive, cohort-based workshop for marketers, where we do real work on our real podcasts, […]
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Mitch Joel just celebrated his 700th (!) episode. The author and keynote speaker is the creator and host of the show Six Pixels of Separation, which is a longform interview show with business leaders and authors before longform interview podcasts with business leaders and authors were a thing whatsoever. In this episode, we deconstruct the […]
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It’s true: If you want to download information straight to your brain, and you don’t live in The Matrix, then your quickest path between not knowing and knowing is to read something. Or, better yet, scan it. And that’s the issue we face as podcasters: We need to keep in mind that other mediums exist, […]
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Creating shows to build passionate audiences provides brands undeniable benefits: we hold attention, gain trust, and both increase the lifetime value of our existing audience while decreasing customer acquisition costs thanks to word-of-mouth. However, this stuff can feel like a total mess of parts and pieces. Show Bites is our series of quick-hitting posts where […]
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