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Marketing Showrunners

Helping you make your podcast more central to your brand and to your audience's life. Make a show that makes a difference.

Your Show’s Premise: A Map to Your True North

By: Molly Donovan
May 6th, 2020

Are you here for the right reasons? This is not just a question asked by every contestant on ABC’s The Bachelor/Bachelorette since the history of time. It’s also one that marketing showrunners should constantly ask themselves. Via Giphy Why am I here? What am I trying to accomplish with this content? What journey do I […]

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Join Our Weekly Journey to Answer One Crucial Question:

What does it take to create your audience's favorite podcast? Join peers from Red Bull, Adobe, Amazon, Shopify, Salesforce, Roku, the BBC, the NY Times, and thousands more creative, audience-first marketers.

The Fortress of Favoritism

By: Jay Acunzo
April 24th, 2020

NOTE #1: This is the third post in a three-part mega-series. Be sure you’ve read Part 1 and Part 2. NOTE #2: This three-part mega-series is itself a small part of a weekly journey I’m currently on with thousands of other podcasters to understand one question: What does it take to create someone’s favorite podcast?  […]

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Podcast Format Possibilities: Scripted Co-hosted

By: Tallie Gabriel
April 22nd, 2020

You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]

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The Style Spectrum

By: Jay Acunzo
April 17th, 2020

NOTE #1: This is the second post in a three-part mega-series. If you missed Part 1, go back and read it here.  NOTE #2: This three-part mega-series is an important arc inside a larger, weekly journey that I’m on right now with thousands of other podcasters to understand one question: What does it take to […]

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The Experience Spectrum

By: Jay Acunzo
April 10th, 2020

This is the next step in our ongoing journey to answer a crucial question: What does it take to create someone’s favorite podcast? Each week, a new idea takes us one step closer to developing a system we can all use, as well as an online, interactive workshop where we can do real work on […]

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Podcast Format Possibilities: Scripted Monologue

By: Tallie Gabriel
April 9th, 2020

You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]

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