3 Clips | Dissecting Great Podcasts · Dear Young Rocker: Inside an Overlooked Show Format Most marketers who make shows default to one assumption: Podcasting means talking to other people. It makes sense as to why they think that: It enriches the audio experience, develops relationships with the other person, and provides an easy way […]
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We believe great podcasts do so much more than just entertain, distract, or even inform. They do more than help us. They change us. As showrunners, our listeners will invest hours into our podcasts, and we have the opportunity to say something matters, to make a difference, and to shift the culture — however broad […]
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We’re on a weekly journey to understand what it takes to make someone’s favorite podcast. You can get each new idea in your inbox, plus a bonus video found nowhere else, every Friday. Subscribe free to join creative minds from Red Bull, Amazon Prime Video, the BBC, the NY Times, Mailchimp, Salesforce, Shopify, Adobe, and […]
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Let’s play a little game. Think of the last really great piece of branded content you interacted with. Maybe a blog post, maybe a podcast, maybe a video. What comes to mind? I’ll bet I can guess what you’re not thinking of. I bet you’re not thinking of a listicle. Or an aimless interview asking […]
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On Thursday, May 21, 2020, Edison Research and their SVP, Tom Webster — the podcast industry’s equivalent of Neil deGrasse Tyson if NdGT spun dad jokes instead of globes — switched on Yet Another Business Webinar for all the world to watch. This one was genuinely worth watching, however: Podcasting: Connection and Community During Quarantine. […]
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We’re on a weekly journey to understand what it takes to make someone’s favorite podcast. You can get each new idea in your inbox, plus a bonus video found nowhere else, every Friday. Subscribe free to join creative minds from Red Bull, Amazon Prime Video, the BBC, the NY Times, Mailchimp, Salesforce, Shopify, Adobe, and […]
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Deconstructing an interview clip between Billions‘ Brian Koppelman and SNL‘s Melissa Villasenor, revealing two hidden traits of great interview podcasts. Brian Koppelman’s show The Moment is a look into pivotal moments that shaped great creative careers. In this episode of 3 Clips‘ quarantine version, “Clipped,” MSR founder and 3 Clips host Jay Acunzo pulls out […]
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We’re on a weekly journey to understand what it takes to make someone’s favorite podcast. You can get each new idea in your inbox, plus a bonus video found nowhere else, every Friday. Subscribe free to join creative minds from Red Bull, Amazon Prime Video, the BBC, the NY Times, Mailchimp, Salesforce, Shopify, Adobe, and […]
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You don’t just want to make another branded interview podcast (and believe us — we don’t want you to, either). But if your podcast doesn’t follow the interview format, what are your other options? In this series, we’ll examine other types of engaging, entertaining podcast formats, so you can choose the right one for your […]
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Are you here for the right reasons? This is not just a question asked by every contestant on ABC’s The Bachelor/Bachelorette since the history of time. It’s also one that marketing showrunners should constantly ask themselves. Via Giphy Why am I here? What am I trying to accomplish with this content? What journey do I […]
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